About Us

MAD COOL FITNESS, LLC (“MCF”) is an inclusive, multicultural healthy lifestyle brand that uses holistic, behavior-based wellness content, digital platforms, and community-oriented local classes to foster long-term healthy lifestyle change in everyday people. MCF believes holistic and practical wellness solutions, with the person as the central driver of these solutions, will enable them to develop their own unique and dynamic, sustainable wellness system that will allow them to discover their own “MAD COOL FITNESS”, achieving personal empowerment and happiness.
The MCF wellness programs and philosophy are based on behavioral science models, and how founder and inspiration wellness leader Jennifer Turner was able to change from being an overweight, asthmatic teen and eating disordered adult, to the marathoner, triathlete, and “Fitness Activator” she is today. The MCF brand is positioned as the “coaching brand”, a supportive ally that guides a person through their wellness journey that is as much about self-exploration and discovery as it is about fitness, leveraging the power of community for support, inspiration, and motivation.

Our Philosophy

Fitness must come from within. You are the driver of your own unique wellness journey. Cookie cutter fitness and fad solutions cannot be prescribed for you as “the answer”. MCF doesn’t believe in handing you the answer. With coaching, guidance, and Healthy Lifestyle Skills development, we want you to discover and design your own unique Healthy Lifestyle System, starting with your Healthy Life Vision. What does good health mean to you and why? What are your life possibilities if you are a healthier being? All actions start in the brain.

BRAIN + BEHAVIOR = BODY

Therefore, MCF wants you to be doing a lot of thinking and probing as well as exercising! As your coach, MCF wants you to get clarity on your Healthy Life Vision, set specific goals against that vision, execute, and continue supporting you on your unique road to discovering your own MAD COOL FITNESS.

HOW DO I ACHIEVE MAD COOL FITNESS? WORK.

YOU GOTTA LEARN TO LOVE THE WORK!

Our Mission OF WELLNESS

Delivering on our mission of fostering a culture and communities of wellness, through our non-profit MAD COOL COMMUNITY, MCF wellness programs are offered to underserved communities most at risk for health disparities. Learn more about our mission and programs under MAD COOL COMMUNITY.